Monday, December 7, 2015

FB Campaign

My Facebook campaign's objective was to create a community around motorcycles in St George and Southern Utah. To accomplish this goal I set out to by posting news, seasonal photos, informative links and shared content from main stream sources along with inviting my friends. When writing my posts I tried to get responses in the form of likes or comments (like a poll) from my subscribers. I also had a photo-sharing contest in the works, but due to my circumstances this semester it never came into fruition. There was a few other things I wanted to do to try and get the ball moving but didn't get around to doing like: putting up flyers near motorcycle parking on campus, creating bike meets, going for a community rides, ect. I didn't really cross promote, other than having a couple of my friends share the page,
since I don't have a tweeter account or any other forms of social media other than YouTube with my 4 subscribers.
This has been an insightful assignment, I learned how difficult it is to run a public relation sort of endeavor or any kind of social media outlet. One thing is for certain I can take away from my page is that the majority of people that will see ones post will be in the afternoon and evening, not in the morning and not late at night, since that is where I reached the most people.

My facebook insights only go as far back as when I achieved 30 likes which was October 26th.

Here is my reach outlook.



Page views.


Posts
Having a theme I've noticed has helped reach and engage more viewers. Some of the themes I chose to use were things like "Two Wheel Tuesday, TGIF and sometimes #wideopenwednesday "




Overview

Overall as a Self Evaluation I think the page could have been better since I don't think its blossom'd into its full potential. There was definitely more I could have done and wanted to do throughout the semester, but due to getting a a part time job and living in my own apartment for the first time, instead of a dorm, and all while going to school full time made it hard to come up with better content and getting people involved to like the page. I can see my some people are able to make a profession out of running social media accounts because to be good at it, it definitely requires a lot of work. The page even peaked at 31 likes at one point but however it since has fallen back to 30.     

On a side note I can't find some of the insights that other people have found in class (who likes my page?) along with finding the right create an ad page since it just creates a pop up for me to fill out and pay for instead of the needle one we discussed in class. Is it the computer I am using or something else? because I Still want to do the ad assignment if I can. 
Many thanks for reading
Johnny Lindquist.

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